The Archie’s brothers plan to work with local charities and have begun by forming a positive relationship with Royal Manchester Children’s Hospital Charity which is not only a local and extremely worthwhile cause, but also close to the brothers heart, all of whom have children and young family members.

Director Imran Rafiq said: “The idea of The Archie’s Foundation is to act as the brand’s official charity scheme, which provides combined fundraising activities to support local causes. As a long-time friend of Archie’s, it’s great to have Ryan (Thomas, Coronation Street), on-board as our charity ambassador.

To kick start the fundraising we decided to support Royal Manchester Children’s Hospital Charity, starting with the Many Hands Campaign last year. As a father myself, I certainly appreciate the outstanding work that the hospital does on a daily basis, so it felt only natural to help out”